Paid Advertising (Pay-Per-Click)
An alternate and slightly more expensive way to market your website is through paid advertising. Paid advertising offers instant results; you will be able to see a spike of website traffic. A natural optimisation process may take a few months to a year to show some results. At Shivam, we recommend that clients use a combination of both to make their presence felt with the search engines.
Paid Advertising Introduction
To put it simply, paid advertising is made up of the following:
Minimum use of words = Maximum Impact for your Website
For Pay- per Click campaign to work effectively, using the right keywords that a user may use in search engines is the main ingredient for success. Using a professional company like Shivam, we can help you determine the right keyphrases for your target audience. We will choose words which are closely related to your product or service being offered. PPC advertising offers you the luxury of zeroing in on your target prospects quickly.
Paid Advertising Benefits
Paid Advertising offers the following benefits:
- Research your exact target audience before you set-up your campaign.
- Instant feedback
- Don't wait for clients to find you
- It pays provided the campaign is targeted correctly
At Shivam Technologies, we work with our clients to offer them successful PPC Campaigns. Our main aim is to convert prospective customers and make them “official customers”. We do that by first reviewing any existing campaigns that are running and if not, we will embark on a consultation with the client to confirm what the desired outcome is. Even though we are running the campaign for you, we will teach you what you need to know so that you too can monitor your campaign. We will offer ongoing support until the completion of the PPC campaign.
Some of the benefits of working with us on your Paid Advertising Project include:
- A Google Ad Words specialist will review your website
- Based on budget and your competitor, an Ad Word strategy will be mapped out
- In Consultation with the client, keywords will be finalised
- Campaign Set Up
- Analysis and Optimisation of Campaign
- Optimisation of Landing Pages
- Monthly Reporting From Google
Please note that Paid Advertising is not a cheap option. Our clients normally have a very clear picture of what they are willing to spend on a monthly basis. Therefore, it is critical to invest time in the initial assessment and strategies to put in place. There may be cases where we will be unable to match bids for desired keywords; we can either change the strategy or abort the attempt at Paid Advertising. Also note that Paid Advertising is a volatile strategy and as such, we do require a minimum of 4 months commitment from our client to review results and change strategies during that time.