Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query. The number of back links is an indication of the popularity or importance of that website.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters and sets you apart from your competition.

Shivam offers back link analysis by a powerful method of analysing a website to discover what keywords they are targeting . The tool enables you to analyse how feasible it will be to compete with the leaders of the chosen keyword by seeing how many back links they have containing the keyword/phrase .

The Back link Analysis by Shivam also gives a breakdown of the Google Page Rank of each of the back links. Again, this is incredibly useful in determining how feasible it will be to begin competing for a given keyword or phrase.

Quality Back Links – How Can Shivam Help?

Analysing the competition

To analyse competition we first determine which keywords our clients want to rank for in the search engines. Ideally, one would want to rank in the top 3 positions of the search engine result pages. However, initially the strategy may be to also attempt to rank for some less popular keywords because ranking high in search engines for the main keyword may take several months, especially if there is a lot of competition.

This is where the analysis begins. We first obtain a list of websites that have links to the industry leading site. This is very useful because it shows what sites are holding the links. By inserting our clients’ site link on most of these sites, it is possible to get to page one of the search engine rankings.

Once we have the list, we select which sites will give our clients the most back link weight. Generally it is required to find a site to link to that is highly related to our clients’ website. Then we see how this site is perceived by the major search engines. We check its authority status, using its PR(Page Rank). This is what Google uses to determine how they feel about a particular page.

Targeting relevant websites

We can check a sites page rank to see if our clients’ website would want a link from them. It is very important that to ensure the content on the page where the link comes from is related to the site that is being optimised. For instance you don't want to get links readymade clothing sites if you sell sport shoes. You would want to obtain links from sites that rank high for your keyword. Of course if a site is a direct competitor, then it may be extremely difficult to get a link from them without their having a directory.

Link Building Strategies

One of the latest link building strategies we offer is blogging. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. Many websites target specific audiences using Facebook and MySpace as a source of traffic and back links.

At Shivam, we have perfected the art of analysing a competitor's back links, so that our clients can find potential high quality potential link partners to approach. The objective here is to find out what sites are linking to your competitors, and get them to link to you.

Shivam has a commitment that the backlines must be content relevant to that of web site linking to you and at the same time the Page Rank of source site that links to your web site must be in a higher rank for effectiveness.