Australian Software Development Company. Specialised in Software Solutions, Web Development & Internet Marketing Services. Call us 03 9909 7799 or Visit us http://www.shivam.com.au.

We at Shivam, a web development company, are experts at combining these three factors of excellent design in websites. Take a look at how we do it.

Beautiful Website Design

Visitors to any website first notice the overall design of the website starting from its combination of colours and continuing into the elements of the page. This is understandable considering that our natural tendency is to first appreciate with our eyes and then with our brains.

Website design follows the general principles of design to catch the attention of site visitors, said principles of which include:

• Precedence refers to the way that the user’s eyes are guided across the screen. Website designers use visual weight through the manipulation of position, color and contrast, among others.
• Spacing refers to the balance between white space and filled space.
• Navigation refers to the ease with which users can determine where to go and where they are in relation to the overall contents of the site.

These principles of design are already entrenched in the corporate culture of the best web development company like Shivam, which works for the benefit of clients.

Functional Website Development

But even with the most visually attractive website design in place, any website will be nearly useless without functionality at its core. Keep in mind that visitors must continue reading the contents of the site and browsing its pages, two actions that should lead to the desired conversions or actions. In short, websites are not just about pretty pictures.

Functionality in websites can best be complied with by:

• Adhering to standards set by online users and experts, which enhances the users’ experience while on the site. For example, an underlined text usually leads to a link when clicked on.
• Using prototyping protocols to anticipate the users’ actions.
• Thinking about the desired actions on the part of users and then making it easy for them to act. For example, you can add icons on the homepage like “Start Shopping” or “About Us”.

Indeed, in website design as in most aspects of life, form follows function.

Interactive Websites

This is the so-called secret of excellence in website development and design – interactivity. Such interaction comes in many forms such as attractive offers, consumer feedback, and exciting contests, all of which are designed to encourage present and potential customers to go beyond, say, just shopping or just reading. This is, in fact, about creating an online community and then creating goodwill in it.

With so many factors to consider, why entrust website design to amateurs? Call Shivam and get the best results today or visit our web design portfolio here.

Look no further for your online marketing requirements because Shivam, a leader in Australia’s web development industry, provides for the best in search engine marketing and pay per click campaign management.

We will increase your website traffic and thus, improve conversion rates, sales and overall business performance.

Here’s how we do it.

Search Engine Marketing

Undoubtedly, search engine marketing (SEM) is one of the most important forms of Internet marketing because its results directly impact on the website’s search engine rankings. Keep in mind that the higher the visibility in search engine results pages, the higher the probability that the website will be visited by the target audience. In ideal cases, SEM should start from web development and design itself but Shivam professionals can just as easily work with existing websites to achieve excellent results.

Depending on the needs of the client, SEM can include optimisation using either on-page or off-page methods – or both for better results. Aside from optimisation, advertising can also be used, which come in several forms like contextual advertising, paid placements and paid inclusions.

The bottom line: Shivam professionals are more than capable at formulating, implementing and evaluating Internet marketing programs for all types of businesses seeking to establish a strong online presence.

Pay Per Click

Also called cost per click, pay per click (PPC) refers to the online advertising model used in directing targeted traffic to the website (advertiser) via other sites (publishers). The advertiser pays the publishers a certain amount of money, usually expressed in cents per click, for every time that the ad is clicked on by unique visitors. This is affordable yet effective online advertising at one of its best.

Think of these benefits of PPC advertising:

• Exponential exposure of your products, services and website because you are tapping into your publishers’ own extensive network of contacts.
• High placement of your ads, thus, increasing the opportunities for your products and services to be viewed by your target audience although it must be emphasised that the bid price is higher, too.
• Effective implementation of targeted Internet marketing program using strategies like unique niche keywords.
• Increase in customer base as well as strengthening long-term personal relationships by providing for personalised services.

The bottom line: PPC marketing can boost your competitive edge with a few well-placed advertisements in publisher sites.

Which of these Internet marketing plans are best for your business? We think that each complements the other so both are highly recommended. The trick is in putting these types into effective, efficient and targeted action, which is where Shivam comes in.

Software Solutions

What exactly do we offer our clients? We have several products and services most of which are related to custom software development for entire companies or for specific aspects of their operations. In both instances, a common thread appears – we stand by the excellent results generated by our professional work in custom software development.

• Web-based applications enhance office productivity by enabling employees to access business information while on the go instead of being tied to desktop applications. These also improve interactivity with both partners and customers because of the portability of information.
• Enterprise architecture refers to the conceptual blueprint defining the overall operations and organizational structure of the group. The benefits of having an enterprise structure designed by a reliable software development company like Shivam include improved adaptability to market conditions, optimisation of use of resources, elimination of ineffective processes, and lesser employee turnover.
• Mobile applications are usually based on Windows Mobile OS, which has been proven highly flexible, effective and efficient in relation to running a mobile team. In this day and age when everything seems to be on the go, mobile applications are increasingly becoming a must.
• Content management systems are one of the most popular custom software development programs and for good reasons, too. Among their benefits are improved communication channels between employees and management, improved customer service, and improved management of information including real-time updates.
• Web portals are a must in the Internet age. Your business website is your marketing tool, customer service tool, and selling tool in one easy-to-navigate, readable and engaging site. In fact, if you have yet to own your own domain, then you must start now if and when you want to avail of the benefits of being online in every sense of the word.

Now, you may be thinking that commissioning a custom software development project is way too expensive for your budget. You will then opt for off-the-shelf and free applications, which are considerably more affordable. But you will soon realise the limitations of these applications.

Software Process

When you do decide to hire Shivam, you will find our services to be the best and our process to be easy yet it delivers on the desired results. First, we will perform an in-depth analysis of your requirements.

Second, we will design the software with your specific requirements in mind. Third, we deliver the product, install it and perform testing procedures to ensure that, indeed, the software works as expected.

And voila! You have participated in the best custom software development project – your own.

Of course, mobile applications development is all about changing communication methods today. Many of the apps that are developed offer advanced communication, the ability to play games, support features, and more. Some apps are even available for business purposes and for making purchase on the mobile web.

Today, the demand for these mobile applications is increasing. As the demand increases, many businesses are realising that they need to get in on mobile marketing. Already, you can find apps in various categories, including games, education, lifestyle, business, finance, travel, social networking, weather, news and more. You also have the ability to have custom mobile applications development done for your company. This allows you to have apps developed that will specifically meet your needs.

If you plan to have a website development company custom develop apps for your business, you need to keep several things in mind. First, it’s important that the application focuses on the experience of the user. Any application for mobile use needs to offer them a great experience, making things easier for them.

Another important thing to remember when it comes to the development of mobile apps is location. Today location services on cell phones are popular. Custom apps should take advantage of this surge in popularity, using location to help offer custom services that are specific to the area the user is in.

Last, it’s important to make sure that your custom app has design and code for touch screens. Many interfaces are now touch interfaces, which means you need applications that will work with these interfaces. The design has to be different to work well with touch screens, especially as they become more popular today.

With the best link building services, your search engine rankings can quickly improve. Link building works by creating various links to your website using keywords as anchor text. Various keywords can be used and the best services will be able to provide you with great results on multiple keywords. Of course, you need to ensure you go with a good internet marketing company that has experience in this SEO tactic.

You may be wondering why you should hire link building services instead of building up these links on your own. One reason to hire a service is that link building can be difficult and time consuming. It’s especially tough if you are not well informed on this SEO technique. While you are running a business, you probably don’t have the time to learn everything you need to know about link building. For this reason, hiring it out to a professional company is definitely the best option.

Not only do companies that offer link building services offer expertise, but they also can show you how their techniques have worked for others. Before you even decide on the internet marketing company you want to hire for this service, ask to see examples of how their link building campaigns have helped other clients achieve better rankings in the search engines. You want a company that has experience providing great link building results.

When you want fast and quality results, choosing link building services from a good internet marketing company is definitely your best option. You won’t have to worry about learning all everything about this technique yourself. You can leave link building to those who have plenty of expertise and experience in the field. In the long run, you’ll actually save money and time as well. Of course, the results are one of the main reasons to hire someone for your link building needs. You want results that improve your search engine ranking, which in turn will boost site visitors and sales on your website.

You can easily browse through these studies on our website. As you look at the case studies, you’ll get a closer look at how we work together with companies to develop software that will specifically meet their needs. You’ll even find information on how useful the software has been to the company we worked with. We’ve already helped many companies get the specific software they needed to better operate their company.

With many software companies out there providing custom solutions, it can be difficult to choose the one you want to work with. At Shivam Technologies, we make this choice easier for you by offering you a closer look at the work we’ve already done.

If you’re not sure if unique software solutions are right for your company, take the time to look at the software development case studies we have put together. You’ll be able to see how other companies have been helped with our solutions. The specific results are shared so you can see the big difference that the custom software makes with each company.

Shivam Technologies has a lot to offer you and our case studies prove it. We’re ready to help you with your own software solutions. With our expertise in software development, we can assess your unique needs and get you on your way to custom software that meets your business needs.

If you take a look at our portfolio at Shivam Technologies, you’ll quickly be able to see a showcase of our most prominent work. You’ll be able to see the web design skills that we have to offer. You won’t just find a couple of websites, but you’ll find a huge selection of websites that we have designed for clients in the past. Since you’re looking to see what we have to offer, you’ll be able to get a good look at the work we have already done, which will show you all we have to offer for your website needs.

As you check out everything we have to offer in our portfolio, you’ll find that we don’t just design showy websites at Shivam Technologies. We work to offer great designs that offer substance. Our goal for every website is to offer great designs that are easy to navigate, clean, and simple. While our web design focuses on a great look, we also focus on designing websites that are easy to use, which is important when you’re competing for business online. If you want easy navigation and a clean professional site, we can offer you what you’re looking for.

You’ll also notice that our portfolio here at Shivam Technologies is very diverse. We’ve worked with many different companies, giving us the ability to offer expertise in many different areas. From life coaching businesses, to clinical hypnotherapists, to boutiques, and even plumbing professionals, we have been able to offer each client the quality design and features that they needed on their website. Whether you’re looking for something clean and professional or something with an artsy feel to it, we have the ability to create a site that will meet your specific needs.

We’re proud of our web design portfolio and we hope you’ll take the time to look at what we’ve provided to previous clients. Check out what we’ve done in the past and you’ll quickly be able to see that we have the experience here at Shivam Technologies to meet any website need you may have.

Many people who own their own business do not think of the fact that their business can be open 365 days a year, 7 days a week with their own website. Business websites are perfect complements to your regular office since your regular office is not going to be open on weekends and will close in the late afternoon or evening.

If you are a business owner who frequently likes to either update or change the products you sell, business websites should be something you consider. Having a website allows you to efficiently update or change any information concerning your products. Doing all this on a website can save you money because you will not have to go to a printer’s to have your catalogues or brochures updated every time.

People who own their own business know that one of the most daunting challenges of running a successful business is reaching new markets. Having your own website can solve this huge obstacle for you because the Internet is borderless. Business websites allow you to reach millions of people all across the world, thereby elevating your business from a small, local one to one that is capable of doing business on a global scale.

If you want to improve your customer service, then business websites should be something you look at. Let us say, for instance, that you are a web development company, and you seek to process both sales and information requests efficiently and speedily. With a business website, you can offer customers online forms that they can utilise to ask questions, download invoices or request quotes.

Business websites are for those business owners who want to make more money, streamline their services, be more productive and be more organised as an enterprise. They are for businesspersons who are smart and well informed enough to use the power of the Internet to their advantage.

Site-designing in a Vacuum

A lot of times, people will fall into the pitfall of looking for the ideal web-design vendor, but all the while not even mention this to their current SEO partner. This can be a costly error because many web-design vendors are not skilled at search engine optimisation. The solution to this is to involve everyone.

Forgetting about your Web Content

The second-biggest Internet marketing Australia pitfall is failing to remember to constantly update one’s website. Fresh content on your website helps your site rank higher in search engines, so if you neglect to do this on a regular basis, prepare for some future, dismal showings in search engine rankings.

Analytics Package

It is recommended whenever possible that you run greater than just one analytics package on your website. Every such package comes with its own fine capabilities and reporting granularity. In the event you run at least two such packages, comprehend the relationship between the two kinds of reporting and utilise the data from each to make informed decisions.

Concentration on Ego Phrases

The trickiest Internet marketing Australia pitfall is getting caught up in an ego phrase, which is choosing to pursue rank based on a singular phrase since it has thought to be very important. The correct approach would be to pursue rank based upon real data predicting that a phrase will drive traffic to your website.

Success Limitation

When silos between various aspects of your online initiative are created, that is when you limit success in your SEO program. To avoid this, be certain your PR, PPC, SEO and any additional divisions of your business are exercising very clear and very direct channels of communication. A way to get everyone talking together is to hold teleconferences once or twice a month.